CREATING PERSUASIVE CONTENT

Many content creators struggle with making content that clicks. It’s frustrating to pour your heart (and time) into something, only to hear… nothing. But don’t worry, there’s a fix!

The Power of Persuasive Content:

If your content isn’t converting, it’s not because your ideas are bad. It’s likely because your content isn’t speaking to your audience.
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According to the Content Marketing Institute, content tailored to an audience’s needs is 7x more effective at driving conversions! So if you’re still guessing at what your audience wants, it’s time to figure that out.

Figuring Out What Your Audience Wants:

1. Get Inside Their Heads:
   ​Understand what your audience wants. What are they worried about? What problems are they trying to solve? Speak directly to those concerns.
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2. Sell the Sizzle, Not the Steak:
   Highlight benefits, not just features. Focus on how your product or service makes their life easier.​
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3. Show Them They’re Not Alone:
   People usually trust what others recommend. Use testimonials and case studies to build that trust.​
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4. Make the Next Step Easy For Them:
   Simplify your Call to Action. HubSpot found that personalized CTAs convert 202% better than generic ones. So, make it clear, personal, and eye-catching!

Tools & Resources to Help You:

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​• BuzzSumo: Discover trending content in your niche. It’s great for inspiration!

• Grammarly: Keep your content polished and professional.

• Canva: If you can afford a designer, you can use Canva to create stunning visuals to make your content pop!

• CoSchedule’s Headline Analyzer: Craft headlines that command clicks. Backed by super intelligent data. Definitely check it out.

• AnswerThePublic: Find out what your audience is asking and create content around it. So helpful!!!