4 THINGS TO HELP YOU CREATE HIGH QUALITY VISUALS
Ever spent hours creating what felt like a masterpiece of visual content, only to have it flop? You’re not alone. You might have the right idea, but if your visuals aren’t hitting the mark, your audience might just scroll by without a second glance.
In today’s world, where attention spans are shorter than ever, visuals are your secret weapon. According to MIT, the brain processes images 60,000 times faster than text.
You have a split second to grab attention and make an impact. Visual storytelling isn’t just about adding images—it’s about creating engagement.
Done right, it can boost engagement by 180%.
How to Make Your Visuals Stand Out:
1.Keep It Consistent:
Consistency is the thread that ties it all together. Stick to a color palette, font style, and image theme that reflects your brand’s personality.
2. Use High-Quality Images:
Grainy, pixelated images? No thanks. Invest in high-quality visuals. If you’re not a photographer, free stock photo sites like Unsplash or Pexels can be lifesavers.
3. Incorporate Infographics:
Infographics are like the Swiss Army knife of visual content. They’re informative, engaging, and super shareable. According to HubSpot, infographics are shared 3x more than any other type of content.
4. Tell a Story:
Every visual should have a purpose. Whether it’s showing a transformation, explaining a process, or highlighting a customer testimonial, make sure there’s a clear narrative that guides your audience.
Your Visual Content:
- Canva: The go-to tool for creating stunning graphics, for people who don’t have design skills. Perfect for infographics, social media posts, and everything in between.
- Adobe Express: Create impactful videos, graphics, and web pages with ease. It’s a powerful tool that’s simple enough for beginners.
- Visme: Another excellent tool for creating infographics, presentations, and other visual content. It offers a range of templates to get you started as well as a free limited account.
- Piktochart: Specialized in infographics, this tool makes it easy to turn data into visually appealing content that tells a story.
- Unsplash: A fantastic source for high-quality, royalty-free images. Say goodbye to boring stock photos and hello to eye-catching visuals.
Ready to transform your visual content? Let’s connect and bring your brand’s story to life through powerful, engaging visuals that get noticed.
If ever you need help...
Don't hesitate to reach out!
