Why Authenticity is the Key to Building Trust For Businesses
Hello,
In a world flooded with content, what makes people choose you?
It’s not only polished marketing—it’s also authenticity.
Audiences crave real, relatable brands they can trust.
Let’s dive into why authenticity matters and how you can create content that truly connects.
Why Authenticity Matters:
Trust is everything.
86% of consumers say authenticity is a key factor in choosing which brands to support (Stackla).
Being real builds deeper connections, strengthens loyalty, and helps make your brand stand out.
How to Make Your Content More Authentic:
1. Be Transparent :
Own your story, share behind-the-scenes moments, and keep it real. You will gain an audience who relates to your values.
2. Tell Real Stories :
Highlight customer experiences, personal journeys, and unscripted moments. All of these things give a glimpse into what your brand stands for.
3. Stay True to Your Values :
Don’t chase trends that don’t align with your brand. Be consistent. If you are known to be a luxurious brand do not go on TikTok dancing to Kendrick Lamar. That's not you bro!
4. Engage with Your Audience:
Respond to comments, ask for feedback, and build real relationships. Great customer support is STILL a big factor in growing your business.
5. Ditch Over-Polishing :
Sometimes, raw, unfiltered content connects better than a perfect production. It all depends on what your sharing, what is your brands style and what your audience is looking for.
Tools to Help You Keep It Real:
• Metricool – I just learned about this platform and I am highly debating on switching over. With Metricool you can post to all of your social media channels form one place and distribute authentic brand stories across platforms.
• Later – Is the application I am curretnly using and you can plan social media content while allowing space for spontaneous posts. I like Later because you can upload all of your videos and images to their cloud and keep it there until you are ready to post.
• Canva – Everyone needs graphics and with Canva you can, create genuine, brand-aligned visuals without over-polishing or you can over-polish as much as you want. It is also very easy to use even if you are not a designer. (although I always highly recommend a good designer 😉
• Unsplash – With Unsplash you can find high-quality, natural-looking images that don’t scream “stock photo.” Check here first before you hire a photographer to take some crispy images. (I will always recommend using real images of your product and business to build trust though)
In a world where trust is earned, authenticity is your superpower.
Keep it real, connect with your audience, and watch your brand loyalty grow.
