HOW TO CREATE A MEMORABLE BRAND
What do Apple, Nike, and Coca-Cola have in common?
A brand identity that sticks in your mind. But you don’t need a huge budget to create a memorable brand—you just need to know who you are and how to show it.
Let’s uncover the secret to making your brand unforgettable.
Why Brand Identity Matters:
Brand identity is more than just a logo; it’s the personality, values, and story behind your business.
In fact, consistent brand presentation can boost revenue by up to 23% (Lucidpress).
In a crowded marketplace, a strong brand isn’t optional—it’s essential.
How to Build a Brand That Sticks:
Define Your Personality:
Is your brand fun or professional? Do you tell jokes when you talk to your audience? Does your audience want more facts and statistics? Define your brand’s personality to connect emotionally with your audience.
Be Consistent:
Use the same colors, fonts, and tone of voice across all platforms to build recognition. Huge brands keep everything consistent and are always in our face to ensure we don't forget about them.
Tell Your Story:
Share the story behind your brand to make it relatable and human. Nobody cares until you make them care. Why should they use your brand or services?
Create a Visual Identity:
Your logo, colors, and design should be instantly recognizable. Color increases brand recognition by 80%.
Tools & Resources:
• Brand Archetypes:
Helps define your brand’s personality by aligning it with archetypes like the Hero or the Caregiver. Check out this quiz that will help you figure out your business archetype.
• Adobe Color:
A tool to create color palettes that reflect your brand.
• Later:
Helps you manage your brand’s voice across multiple platforms. It's a lot less expensive than other social media managers.
• Canva:
I feel like a broken record with this one. Canva is ideal for creating consistent, on-brand visuals for social media and marketing, IF, you are not a graphic designer or can hire one. Don't forget that we designers are out here to make your brand unique if you can afford us! ;)
Your brand is more than just a logo—it’s the heart of your business.
By defining and showing it consistently, you’ll create a brand that truly resonates with your audience.
Ready to make your brand unforgettable?
Let’s connect—I’m here to help you craft a unique and memorable brand identity.
